Creating a strong product brand goes beyond visual materials. As a marketer, I know that a strong company purpose and promise is what defines a brand and makes it successful.
I put a lot of emphasis in fleshing out Hisle's story and refining the visual materials to reflect the company's brand purpose and promises. In the end, a brand's best customer buys product based on the emotions and aspirations that the brand projects.
Hisle's Brand Purpose
To harness natural materials and bring sustainable and high-quality gear back to the mainstream market so that everyone can benefit from Earth’s wonders and enjoy products that withstand the test of time.
Hisle's Brand Promises
- Sustainability first
- Simple and made with care
- Built to last
