Guiding principles for my life and for my work.
The more you know, the further you go
I'm a huge believer that education and knowledge changes lives and opens up a world of opportunities. So I'm constantly teaching myself new skills and learning new things. Plus, knowledge is fun!
Mix Logic and Emotion
Yes, they can work hand-in-hand
Sometimes you need hard evidence to back up your claims, and sometimes your intuition just knows that something will work. Design decisions are best made when you supplement data with feeling, and vice versa.
Design for Business
This is my business degree speaking
User-centered design doesn't mean much if there's no business case backing it up. I like to have a full understanding of the business factors that drive a project so that I can make decisions with all users and stakeholders in mind.
You never know what you'll find
I love exploring. Whether it's roaming hidden nooks in the city, wandering through forest trails, or spiralling down a random subreddit. There's a thrill in the unknown, and great satisfaction in the discovery of new things.
UX & UI: User research, information architecture, wireframing, prototyping, usability testing, visual branding, graphic design
Marketing: Branding, SEO
Tools: Whimsical, Sketch, InVision, Zeplin, Photoshop, Illustrator, Lightroom, Google Analytics & Search Console